Project Overview
Achievements
Featured Designs
Research & Strategy
Website Design
Social Graphics
Print Campaigns
Digital Newsletters
Project Overview
For Amber Hill Therapy Centers, I revitalized their marketing design across six Maryland locations, including their website, print campaigns, and digital marketing. The goal was to enhance patient acquisition, increase engagement, and establish a modern, tech-savvy brand presence. My work directly contributed to a growing patient base, improved conversion rates, and a more efficient marketing workflow.
Achievements
Patient Acquisition
In 2024, multi-channel marketing efforts brought in over 1,000 new patients, expanding the clinic’s reach and impact.
Market Awareness
A cohesive marketing presence across digital and print channels helped strengthen the clinic’s visibility and reputation.
Improved Engagement
Email campaigns with 37,000+ sends and a 30% open rate helped drive patient awareness and conversions.
Lead Generation
Over 11,000 printed newsletters resulted in 80+ new leads, reinforcing the power of print in patient outreach.
Process Efficiency
Developed templates and streamlined workflows to improve design production, allowing for faster execution of marketing materials.
Customer Retention
Efforts contributed to maintaining a high patient return rate while reinforcing trust through clear and engaging marketing materials.
Featured Designs
A cohesive suite of marketing assets, including a redesigned website, print materials, social media graphics, and high-performing email campaigns.
Research & Strategy
To ensure a successful marketing transformation, I began by:
- Defining Goals: Clarified project goals through client discussions.
- Target Audience: Analyzed patient behaviors to tailor marketing materials.
- Market Research: Considered local competition and community engagement strategies.
- Simplifying Messaging: Made medical services and treatment options clear and approachable.
- Storytelling: Used patient success stories and simple visuals to build trust and emotional connection.
Website Design
I modernized the website with a sleek, patient-friendly interface, aligning with Amber Hill Therapy Centers’ forward-thinking and professional brand.
Social Graphics
I designed social media graphics that maintained a polished, consistent identity while increasing engagement and brand awareness. These assets highlighted services, success stories, and patient education.
Print Campaigns
A series of print campaigns, including newsletters, postcards, and flyers, provided tangible marketing touchpoints to connect with patients.
Newsletters
Amber Hill’s print newsletters educated patients, promoted services, and strengthened relationships with the local community.
- 11,000 mailed newsletters in 2024
- 80+ new patient leads
- Professional, patient-focused design for clarity and impact
Postcards
Designed targeted postcards to highlight services and promotions, increasing direct patient engagement.
Digital Newsletters
The Challenge
Amber Hill’s digital newsletters were originally static PDFs, making them difficult to read on mobile and limiting their ability to track engagement.
Process Optimization
I created a Miro process map to streamline production and identify inefficiencies. I then transitioned newsletters from PDFs to responsive WordPress designs improving accessibility, performance tracking, and allowing for quick iterations.
Desktop
Designed for a clean and modern layout, ensuring an intuitive reading experience with clear calls to action.
Mobile
Optimized for readability and usability, ensuring a seamless experience across all devices, improving engagement and conversion rates.
